A huge part of a company’s identity is their Digital Presence. Because of the massive surge of new digital technologies over the past decade, consumers now interact with brands differently. Adaptive Marketing states that 97% of consumers use the internet to find a business. With everything available in the palm of our hands, this comes to no surprise.
But what exactly is a Digital Marketing Presence and how do you build one? Read on to learn more.
Digital Marketing Presence
This refers to how your business appears online and what they find when they search for your company on the internet. This includes:
- Your Website
- Social Media Sites
- Online Reviews
- Digital ads
- Office/store locations (Google Maps, etc.)
- Business directory listings (Google My Business, etc.)
These form the basis for your digital presence. A digital marketing presence can be difficult to maintain, but it’s not impossible. The digital world can bring your business both success and failure, but this all depends on how you use it. One thing is for sure though, having no digital presence at all can cause your business to be buried in competition.
If you don’t have one yet (or you’re struggling to maintain one), here are a few ways on how to build a Digital Marketing Presence for your brand:
1. Prioritize Your Website
If you don’t have one yet, well what are you waiting for? A website is definitely one of the most important things a business should have in the digital world. So, grab your web designer or hire one (or you can make it yourself with the use of WordPress or Wix – but this method can take up a lot of your time) and ask them to create a website for you. Make sure your website reflects your company’s brand identity. It’s extremely important to leave a good impression to your audience the first time they visit your website. Content, design, and even your site speed can affect your audience impression. You only have a few seconds to show to your visitors who you are, what you offer, and why they should choose you since they only spend a brief time on your website before deciding whether to continue browsing or go back to the search results. For more tips on how to build a brand identity in your website, check Web Ascender’s 5 Design Tips for Building Brand Identity in Web blog.
2. Be Active and Build Your Social Media Presence
This doesn’t mean you have to be active on all social media platforms. You first have to figure out what social media platforms your audience is on. When you’ve got that part sorted out, that’s when you start engaging. If your audience falls to the younger scale, it’s likely that they will check out your social media profiles to validate you as a company. Social media enables you to reach out to millions of people and spread the word about your company. Pay attention to statistics as well. Monitor which platform gauges more engagement and what kind of posts work better for your company. The first few months won’t be perfect, but once you have enough data and statistics, you’ll have a better understanding of your company’s stand on various social media platforms.
3. Don’t Sleep on Email Marketing
Email marketing is an effective way of acquiring customers, more effective than social media. It can also be used as a way to deliver content to customers. It can be used to build trust with customers and keep them informed about new sales, service, promotions, or even an event your company is running. But you have to make sure the content that you send out is valuable to your customers. You can’t just send out newsletters on a whim! You also have to make sure to have someone else proofread and check your newsletter before actually sending it out. You don’t want to spell errors or incorrect links in your newsletter! It will make your business look unprofessional. If you’re not well versed with Email Marketing, check out this Step by Step Email Marketing Guide. You can also check out video tutorials on YouTube and HubSpot. There’s no harm in researching topics you don’t know about.
4. Content is still King
Having good content can turn your visitors into leads and then into customers. Whether it’s a blog, infographics, or a social media post, content can really help you build your company’s personality. Make sure that the content you publish is well-written, engaging and relevant to your audience. This will help you improve your SEO rankings, which will help you get higher website traffic and eventually attract leads and increase conversion rates.
If you want to build your brand’s Digital Marketing Presence but you don’t have enough knowledge or time try hiring your own Digital Marketer. Call us at 1300 800 965 (AU) /+1 888 488 4069 (US & Canada) or email us at [email protected]
