Social Media is quickly becoming one of the most important marketing tools for all types of business. The importance of it is growing at warp speed. Companies benefit from using Social Media since it helps them reach millions of customers worldwide. If you’re not using this platform, then I suggest you rethink your marketing strategy since you’re missing on an amazing opportunity because Social Media makes it so much easier to spread the word about your brand. If you’re using social media as a platform and you’re wondering how to further your presence, then read on.
Identify Your Audience
Knowing your audience is critical when it comes to finding success with social media engagement. Their interests and needs will determine what kind of content you should be sharing. You can’t make “everyone” your audience. Maybe its prospective customers, industry players or even influencers. Either way, breaking down your audience will help you curate your content, identify your brand’s voice, posting schedule and even decide which social media sites you’re active on.
Make Sure Your Goals Are SMART
Brands should set goals that are specific, measurable, achievable, relevant, and time bound. This SMART concept is an old one, but still proves to be effective.
An example of a good SMART goal for social media marketing would be something like “Increase LinkedIn response rate by 30% by the end of the first quarter”.
Specific: You specified the action (increase), the social channel (LinkedIn) and the metric (30% response rate).
Measurable: Measurement can be used by Mailchimp.
Achievable: You went with an achievable metric (30%) instead of saying 100%.
Relevant: It will have an impact on our social media presence, making it very relevant.
Time-bound: The goal should be met by the end of the first quarter.
Improve Brand Identity
Your brand identity is how you want to portray your business, from designing your logo, choosing your company name, to the colors and graphics you use. The strongest brands are instantly recognizable. Companies like Apple, Nike, Coca-Cola, McDonald’s etc. spend millions a year just to promote and develop their brands since they know it directly affects their sales and market share. If these big companies give importance to branding and ended up being so successful, it’s time to take a page out of their books.
Create A Posting Schedule
We get it, you’re a busy person. You don’t have the time to devote to social media. There’s a solution for that. Use online tools like Hootsuite to help you schedule content and manage all your social accounts from one place. You can schedule all your posts in advance and publish them automatically at the best of times or at times chosen by you.
Maintain a Constant Presence
This isn’t a one and done deal. It takes time and patience to cultivate a reliable presence. With the right automation tools (as discussed above), you don’t have to worry about missing a scheduled post. It’s important to maintain the presence that you’ve established.
If you’re someone who can’t fully dedicate your time for all these steps, you might want to try getting a Marketing Assistant who can really work on boosting your presence on the digital market. Your Virtual People can help you take away the stress of constant monitoring, creating content and posting which save you a lot of time.
