A Marketing Department plays a vital role in any business. Without Marketing, many businesses would fail to exist. A business could have the most amazing product/service but if no one knows about it or understands it, you won’t make a single sale. And it’s your Marketing Department’s job to establish your brand, your mission and vision, your message and analyze your target audience.
They define and manage your brand
In order to market anything, you first need to define your brand. This is actually the first crucial step in developing your marketing plan. Your Marketing Team can help you by analyzing your company’s history, mission and vision, product/service, and target market. If your team can build a strong brand presence, it can differentiate your company from your competitors.
They increase awareness of your brand
After defining your brand, your marketing team is also in charge of putting your brand out there. If your audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? This is why having a solid, trusted brand is important for your company to thrive. If your Marketing Team does a good job on brand awareness, your company will significantly feel the effects of their efforts.
They conduct customer and market research
Market research is a critical component when you’re launching a product/service, try to improve your existing service, or when you’re just looking to be a step ahead of your competitors. Its is imperative that your marketing team conduct market research as it will help create relevant promotional materials, lower business risks, easily spot business opportunities, outsell competitors, and set better goals for your business.
They conduct campaign management for marketing initiatives
With countless marketing campaigns running all over the world at the same time, people have become immune to those “eye-catching” campaigns. It’s your Marketing Team’s responsibility to plan and execute marketing campaigns so that it meets the goals and needs of your brand. Aside from diligent planning and timely execution, it also requires a ton of knowledge and insight into the audience you’re reaching out to.
They produce marketing and promotional materials
Businesses need promotional materials to help reach out to potential customers and clients. It’s a low-cost marketing method to help draw in new customers. Your marketing Team can create affordable and effective items that will catch people’s attention and help draw in potential customers over time.
They create content by providing a search engine for your website
According to a survey conducted by Accenture, an estimated 94% of buyers say they search online before making a purchase. Consumers view the internet as an integral part of their shopping experience. They use the internet to learn about the product/service and business available. Your Marketing Team should be able to effectively optimize your site and create an outstanding user experience for the consumer.
They monitor and manage social media
Social media management can improve results drastically, which is why it’s a growing trend among businesses. Almost everyone uses social media these days. In certain generations, social media is ranked #1 as their news source, with television only second. So, it’s important to put your brand on this platform. Your Marketing Team oversees maintaining social networking sites, posting relevant content, and being part of the conversation. If executed correctly, it could generate leads and attract new customers.
They serve as a media liaison
Media liaison involves communicating with various media and developing relationships with them either over the telephone or by email. This is where your marketing team’s communication skills are put to the test. This is such a vital task in the business industry and it’s important to know that it’s not just answering phone calls or emails. Your marketing team is representing your company and if they create a positive impression, it could contribute to journalists’ willingness to work with you in the future.
Interested in Outsourcing and building your own Marketing Team? Call us at 1300 800 965 (AU)/+1 888 488 4069 (US & Canada) or email us at [email protected]
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